This section provides a high-level feature comparison between eBay's Promoted Listings API and UI interfaces.
Interface comparison for Promoted Listings Standard
This table compares features of the API and UI interfaces for Promoted Listings Standard (PLS).
Note: Bold text in the table indicates a difference between features of the API and UI interfaces.
Area |
API |
UI |
---|---|---|
Geographic Availability |
US, UK, DE, IT, AU, FR, ESP, CA, CA-FR |
US, UK, DE, IT, AU, FR, ESP, CA, CA-FR |
Platform |
dWeb, mWeb, Native |
dWeb, mWeb, Native |
Placement |
Ad placement across eBay and eBay network, sponsored in
|
Ad placement across eBay and eBay network, sponsored in
|
Seller Eligibility |
Available to Above Standard and Top Rated eBay sellers with enough account activity |
Available to Above Standard and Top Rated eBay sellers with enough account activity |
Listing Eligibility |
|
|
Campaign Management |
Campaign Set Up
Campaign Limits:
|
Automated Campaign Set Up
Campaign Limits:
|
Attribution |
Seller fee attributed to sale if buyer clicks on promoted listing and buys item within 30 days. This fee is last click attribution; it is charged on the last clicked item that was purchased. |
Seller fee attributed to sale if buyer clicks on promoted listing and buys item within 30 days. This fee is last click attribution; it is charged on the last clicked item that was purchased. |
Targeting |
Auto-targeting |
Auto-targeting |
Reporting |
Cannot schedule report via API Reports Available:
Report Functionality
|
Ability to schedule report in UI Reports Available:
The Transaction report is unavailable in UI Report Functionality
|
Guidance |
Find method using Recommendations API findListingRecommendations to retrieve both item (listing) and ad rate (bid) recommendations |
Recommended listings and suggested ad rate are available in the UI. |
Ad Fees |
Ad rate (set via API) |
Ad rate (set in UI) |
Interface comparison for Promoted Listings Advanced
This table compares features of the API and UI interfaces for Promoted Listings Advanced (PLA).
Note: Bold text in the table indicates a difference between features of the API and UI interfaces.
Area |
API |
UI |
---|---|---|
Geographic Availability |
US, UK, DE, IT, AU, FR, ESP, CA, CA-FR |
US, UK, DE, IT, AU, FR, ESP, CA, CA-FR |
Platform |
dWeb, mWeb, Native |
dWeb, mWeb, Native |
Placement |
Slot 1, 2, 3, 4 Backfill with PLS and Organic |
Slot 1, 2, 3, 4 Backfill with PLS and Organic |
Seller Eligibility |
Available to Above Standard and Top Rated eBay sellers with enough account activity |
Available to Above Standard and Top Rated eBay sellers with enough account activity |
Listing Eligibility |
Fixed-price listings are available in all categories except the following:
Auction and Auction Buy It Now listings are not eligible at this time. |
When creating a PLA campaign, eligible listings appear in selection view as an automatic eligibility check. Fixed-price listings are available in all categories except the following:
Auction and Auction Buy It Now listings are not eligible at this time. |
Campaign Management |
Campaign Limits:
|
Campaign Limits:
|
Attribution |
Last click attribution
|
Last click attribution
|
Fraud |
|
|
Targeting |
|
|
Reporting |
Cannot schedule report via API Reports Available:
Report Functionality
|
Ability to schedule report in UI Reports Available:
The Transaction report is unavailable in UI Report Functionality
|
Guidance |
Insight: Suggested Keywords
Insight: Suggested Items Insight: Suggested bids for any keyword |
Insight: Suggested Keywords
Insight: Suggested Items Insight: Suggested bids for any keyword |
Budgeting |
CPC Daily budget control:
|
CPC Daily budget control:
|
Ad Fees |
|
|