Reports help you view, organize, and analyze your data. They also allow you to place large amounts of data into multi-dimensional tables, charts, and customizable dashboards so your users can visualize meaningful patterns and trends. eBay recommends that the following metrics be included in your PLA analytics via downloadable reports. Metrics are grouped based on the type of reporting and analytics they roll up to.
Campaign
We suggest including the below metrics in campaign-level performance reporting.
Recommended Metric |
---|
Campaign name |
Campaign ID |
Campaign start date |
Campaign end date |
Impressions |
Clicks |
Click-through-rate (CTR) |
Average cost-per-click (CPC) |
Ad fee |
Sold quantity |
Sales amount |
Sales conversion rate |
Return on Ad Spend (ROAS) |
Listing
We suggest including the below metrics in listing-level performance reporting.
Metric |
---|
Campaign name |
Campaign ID |
Campaign start date |
Campaign end date |
Ad group name |
Ad group ID |
Listing name |
Listing ID |
Listing start date |
Listing end date |
Item price |
Listing quantity available |
Impressions |
Clicks |
Click-through-rate (CTR) |
Average cost-per-click (CPC) |
Ad fee |
Sold quantity |
Sales amount |
Sales conversion rate |
Return on ad spend (ROAS) |
Ad group related resources can be found here
Listing detail resource can be found here
Keyword
We suggest including the below metrics in keyword performance reporting.
Metric |
---|
Campaign name |
Campaign ID |
Campaign start date |
Campaign end date |
Ad group name |
Ad group ID |
Keyword |
Keyword match type |
Keyword ID |
Impressions |
Clicks |
Click-through-rate (CTR) |
Average cost-per-click (CPC) |
Ad fee |
Sold quantity |
Sales amount |
Sales conversion rate |
Return on ad spend (ROAS) |
Keyword related resources can be found here
Search Query
We suggest including the below metrics on search queries that result in ad placement.
Metric |
---|
Campaign name |
Campaign ID |
Campaign start date |
Campaign end date |
Ad group name |
Ad group ID |
Keyword |
Keyword match type |
Keyword ID |
Search query |
Impressions |
Clicks |
Click-through-rate (CTR) |
Average cost-per-click (CPC) |
Ad fee |
Sold quantity |
Sales amount |
Sales conversion rate |
Return on ad spend (ROAS) |
Ad Group
We suggest including the below metrics when in ad group-level performance reporting. Please note these metrics are powered by the campaign performance report.
Metric |
---|
Campaign name |
Campaign status |
Campaign ID |
Campaign start date |
Campaign end date |
Ad group name |
Ad group ID |
Impressions |
Clicks |
Click-through-rate (CTR) |
Average cost-per-click (CPC) |
Ad fee |
Sold quantity |
Sales amount |
Sales conversion rate |
Return on ad spend (ROAS) |