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POST/ad_campaign/{campaign_id}/update_bidding_strategy

This method allows sellers to change the bidding strategy for a specified Cost Per Click (CPC) campaign. Available bidding strategies are:

  • FIXED

    When using a fixed bidding strategy, sellers manually assign and adjust keyword bids for the CPC campaign.
  • DYNAMIC

    When using a dynamic bidding strategy, eBay will manage a campaign's keyword bids and automatically update them daily to the suggested bid.

    Note: For a CPC campaign using dynamic bidding, sellers can continue to manually add keywords for the campaign, but they are no longer able to manually adjust their associated bid values. In order to manually adjust bid values, sellers must use the FIXED bidding strategy.
Note: This method only applies to the Cost Per Click (CPC) funding model; it does not apply to the Cost Per Sale (CPS) funding model. Refer to Funding Models in the Promoted Listings Playbook for more information.

Input

Resource URI

POST https://api.ebay.com/sell/marketing/v1/ad_campaign/{campaign_id}/update_bidding_strategy

This method is supported in Sandbox environment. To access the endpoint, just replace the api.ebay.com root URI with api.sandbox.ebay.com

URI parameters

ParameterTypeDescription
campaign_idstringThis path parameter specifies the unique eBay-assigned identifier of the ad campaign for which the keyword bidding strategy is being updated.

Use the getCampaigns method to retrieve campaign IDs.

Occurrence: Required

HTTP request headers

All requests made to eBay REST operations require you to provide the Authorization HTTP header for authentication authorization.

OAuth scope

This request requires an access token created with the authorization code grant flow, using one or more scopes from the following list (please check your Application Keys page for a list of OAuth scopes available to your application):

https://api.ebay.com/oauth/api_scope/sell.marketing

See OAuth access tokens for more information.

Request payload

Copy complete valid JSON to clipboard

Request fields

Input container/fieldTypeDescription
biddingStrategyBiddingStrategyEnum

The new bidding strategy for the specified Cost Per Click (CPC) campaign.

Occurrence: Required

Output

HTTP response headers

This call has no response headers.

Response payload

This call has no payload.

Response fields

This call has no field definitions.

HTTP status codes

This call can return one of the following HTTP status codes. For an overview of the status codes, see HTTP status codes in Using eBay RESTful APIs.

StatusMeaning
204No content
400Bad Request
404Not Found
409Business error
500Internal Server error

Error codes

For more on errors, plus the codes of other common errors, see Handling errors.

CodeDomainCategoryMeaning
35001API_MARKETINGAPPLICATIONThere was a problem with an eBay internal system or process. Contact eBay Developer Technical Support for assistance.
35002API_MARKETINGAPPLICATIONInternal error. Please wait a few minutes and try the call again.
35035API_MARKETINGREQUESTThe campaign with campaign id {campaign_id} has ended.
35045API_MARKETINGREQUESTNo campaign found for campaign id {campaign_id}.
35077API_MARKETINGBUSINESSTo use promoted listings, you need to improve your seller level to Top Rated or Above Standard and have enough recent sales activity.
35089API_MARKETINGBUSINESSWe are currently testing a premium ads product with a small invite-only group. We will share more information when we are ready to expand.
35130API_MARKETINGREQUESTThe 'biddingStrategy' is required
36101API_MARKETINGREQUESTThis functionality is not supported for CPS funding model.

Warnings

This call has no warnings.

Samples

New to making API calls? Please see Making a Call.

Note: Identifiers, such as order IDs or user IDs, and personal data in these samples might be anonymized or may no longer be active on eBay. If necessary, substitute current, relevant eBay data in your requests.

Sample 1: Update bidding strategy to Dynamic.

This example updates the bidding strategy for a Cost per Click (CPC) campaign from FIXED to DYNAMIC.

Input

The inputs for this sample are the campaign_id for the campaign that is to be updated, as well as the desired new biddingStrategy, which is passed in via the request body.

POSThttps://api.ebay.com/sell/marketing/v1/ad_campaign/1*********8/update_bidding_strategy

Output

A successful call returns the HTTP status code 204 No Content. This method has no response payload.

Sample 2: Update bidding strategy to Fixed.

This example updates the bidding strategy for a Cost per Click (CPC) campaign from DYNAMIC to FIXED.

Input

The inputs for this sample are the campaign_id for the campaign that is to be updated, as well as the desired new biddingStrategy, which is passed in via the request body.

POSThttps://api.ebay.com/sell/marketing/v1/ad_campaign/1*********8/update_bidding_strategy

Output

A successful call returns the HTTP status code 204 No Content. This method has no response payload.