createCampaign

The allocated daily budget for the Cost Per Click (CPC) Promoted Listings campaign.

Required if the campaign funding model is CPC.

Occurrence: Conditional

The daily budget limit for a CPC Promoted Listings campaign.

Occurrence: Optional

The allocated budget amount for a CPC Promoted Listings campaign.

Occurrence: Optional

The base currency applied to the value field to establish a monetary amount.

The currency is represented as a 3-letter ISO 4217 currency code. For example, the code for the Canadian Dollar is CAD.

Default: The default currency of the eBay marketplace that hosts the listing.

Occurrence: Optional

The monetary amount in the specified currency.

Required in the amount type.

Occurrence: Conditional

This container is used if the seller wishes to create one or more rules for a rules-based campaign. If you populate the campaignCriterion object in your createCampaign request, ads for the campaign are created by rule for the listings that meet the criteria you specify, and these ads are associated with the campaign to be created.

Occurrence: Optional

A field used to indicate whether listings shall be automatically added to, or removed from, a Promoted Listings campaign based on the rules that have been configured for the campaign.

If set to true, eBay adds all listings matching the campaign criterion to the campaign, including any new listings created from the items in a seller's inventory.

Default: false

Occurrence: Optional

This enum defines the criterion (selection rule) types. Currently, the only criterion type supported is INVENTORY_PARTITION, and you must specify this value if you manage your items with the Inventory API and you want to include items based on their inventory reference IDs.

Do not include this field if you manage your listings with Trading API/legacy model.

Occurrence: Conditional

This container shows all of the rules/inclusion filters used to add listings to the campaign.

Occurrence: Conditional

An array of product brands used as an inclusion filter. A product's brand is defined in a listing's item specifics. This array will be returned if one or more product brands were used as a filter.

Occurrence: Optional

A list of category IDs associated with the listings to be included in the campaign. Ads are created for all the seller's items listed in the specified categories, up to a maximum of 50,000 items. The IDs can be either a list of eBay category IDs (from the site where the item is hosted), or a list of category IDs defined and used by the seller's store.

eBay Marketplace category IDs
To get a list of marketplace category IDs, do one of the following:

• Get a list of category IDs for a marketplace by adding /sch/allcategories/all-categories to the marketplace URL when browsing the site.
  For example: http://www.ebay.com.au/sch/allcategories/all-categories
• Navigate to the desired category on the host site and copy the category ID from the URL.
• These options are also available for the US marketplace:
  • See Category Changes for the latest list of category IDs.
  • Retrieve a list of category IDs using the Taxonomy API.

Seller store category IDs
Because store category IDs are uniquely defined and maintained by each seller, this service cannot provide a list of a seller's IDs. However, sellers can retrieve their store category IDs as follows:

1. Go to Seller Hub > Marketing.
2. Click Manage store categories.
   A list of your store categories displays.
3. Click the All categories link displayed at the bottom of the list.
   A complete list of your store categories and their associated store category IDs displays.

Occurrence: Optional

The enumeration values returned in this field indicate if the category IDs in the corresponding categoryIds array are identifiers for eBay categories or for a seller's eBay store categories. This field is always returned if one or more category IDs are used as a filter.

Occurrence: Conditional

A comma-separated list of unique identifiers for the conditions of listings to be included in the campaign. Up to four IDs can be specified.

This array is only returned if one or more item condition values are used as a filter.

Note: Multiple listing condition IDs are mapped to the four valid values listed below. Refer to Promoted Listings Standard campaign flow for more details.

Valid Values:

• 1000 = New
• 2000 = Certified Refurbished
• 2500 = Seller Refurbished
• 3000 = Used

Occurrence: Optional

Use this container to set a maximum price threshold. Any listings that have a 'Buy it Now' price above this price will not be considered for or added to this campaign.

Occurrence: Optional

The base currency applied to the value field to establish a monetary amount.

The currency is represented as a 3-letter ISO 4217 currency code. For example, the code for the Canadian Dollar is CAD.

Default: The default currency of the eBay marketplace that hosts the listing.

Occurrence: Optional

The monetary amount in the specified currency.

Required in the amount type.

Occurrence: Conditional

Use this container to set a minimum price threshold. Any listings that have a 'Buy it Now' price below this price will not be considered for or added to this campaign.

Occurrence: Optional

The base currency applied to the value field to establish a monetary amount.

The currency is represented as a 3-letter ISO 4217 currency code. For example, the code for the Canadian Dollar is CAD.

Default: The default currency of the eBay marketplace that hosts the listing.

Occurrence: Optional

The monetary amount in the specified currency.

Required in the amount type.

Occurrence: Conditional

A seller-defined name for the campaign. This value must be unique for the seller.

You can use any alphanumeric characters in the name, except the less than (<) or greater than (>) characters.

Occurrence: Required

The date and time the campaign ends, in UTC format (yyyy-MM-ddThh:mm:ssZ). If this field is omitted, the campaign will have no defined end date, and will not end until the seller makes a decision to end the campaign with an endCampaign call, or if they update the campaign at a later time with an end date.

Occurrence: Optional

This container is used to set the funding model and default bid percentage for a Cost Per Sale (CPS) campaign.

Occurrence: Required

The ad rate strategy that shall be applied to the campaign.

Occurrence: Optional

The user-defined bid percentage (also known as the ad rate) sets the level that eBay increases the visibility in search results for the associated listing. The higher the bidPercentage value, the more eBay promotes the listing.

The value specified here is also used to calculate the Promoted Listings fee. This percentage value is multiplied by the final sales price to determine the fee.

The Promoted Listings fee is determined at the time the transaction completes and the seller is assessed the fee only when an item sells through a Promoted Listings ad campaign.

The bidPercentage is a single precision value that is guided by the following rules:

• These values are valid:
     4.1,    5.0,    5.5, ...
• These values are not valid:
     0.01,    10.75,    99.99,
     and so on.

Occurrence: Conditional

A field that indicates whether a single, user-defined bid percentage (also known as the ad rate) should be used, or whether eBay should automatically adjust listings to maintain the daily suggested bid percentage.

Note: Dynamic adjustment is only applicable when the adRateStrategy is set to DYNAMIC.
Default: FIXED

Occurrence: Optional

The percentage above or below (-) the eBay suggested ad rate that a seller is willing to pay.

This specifies the maximum and minimum values to which an ad rate can be dynamically adjusted.

Occurrence: Optional

The maximum value (specified as a percentage) to which the eBay suggested ad rate can be adjusted. The adjusted ad rate will never exceed this percentage.

Occurrence: Optional

Indicates the model that eBay uses to calculate the Promoted Listings fee.

For a description of the funding model types, refer to FundingModelTypeEnum.

Occurrence: Required

The ID of the eBay marketplace where the campaign is hosted. See the MarketplaceIdEnum type to get the appropriate enumeration value for the listing marketplace.

Occurrence: Required

The date and time the campaign starts, in UTC format (yyyy-MM-ddThh:mm:ssZ). For display purposes, convert this time into the local time of the seller.

On the date specified, the service derives the keywords for each listing in the campaign, creates an ad for each listing, and associates each new ad with the campaign. The campaign starts after this process is completed. The amount of time it takes the service to start the campaign depends on the number of listings in the campaign. Call getCampaign to check the status of the campaign.

Occurrence: Required