This type defines how the Promoted Listings fee is calculated for a Promoted Listings ad campaign.
Types that use FundingStrategy
CampaignCloneCampaignRequestCreateCampaignRequest
Calls that use FundingStrategy
POST
GET
Fields
bidPercentage
The user-defined bid percentage (also known as the ad rate) sets the level that eBay increases the visibility in search results for the associated listing. The higher the bidPercentage value, the more eBay promotes the listing.
The value specified here is also used to calculate the Promoted Listings fee. This percentage value is multiplied by the final sales price to determine the fee.
The Promoted Listings fee is determined at the time the transaction completes and the seller is assessed the fee only when an item sells through a Promoted Listings ad campaign.
The bidPercentage is a single precision value that is guided by the following rules:
If a bid percentage is not provided for an ad, eBay uses the default bid percentage of the associated campaign.
Note:This field is only relevant for campaigns that use the CPS funding model and a fixed ad rate. It is not used for campaigns that use the Cost Per Click (CPC) funding model and should not be provided when the selected adRateStrategy for the campaign is dynamic.
Minimum value: 2.0
Maximum value: 100.0
The value specified here is also used to calculate the Promoted Listings fee. This percentage value is multiplied by the final sales price to determine the fee.
The Promoted Listings fee is determined at the time the transaction completes and the seller is assessed the fee only when an item sells through a Promoted Listings ad campaign.
The bidPercentage is a single precision value that is guided by the following rules:
- These values are valid:
4.1
,5.0
,5.5
, ... - These values are not valid:
0.01
,10.75
,99.99
,
and so on.
If a bid percentage is not provided for an ad, eBay uses the default bid percentage of the associated campaign.
Note:This field is only relevant for campaigns that use the CPS funding model and a fixed ad rate. It is not used for campaigns that use the Cost Per Click (CPC) funding model and should not be provided when the selected adRateStrategy for the campaign is dynamic.
Minimum value: 2.0
Maximum value: 100.0
dynamicAdRatePreferences
array of DynamicAdRatePreference
A field that indicates whether a single, user-defined bid percentage (also known as the ad rate) should be used, or whether eBay should automatically adjust listings to maintain the daily suggested bid percentage.
Note: Dynamic adjustment is only applicable when the adRateStrategy is set to
Default:
Note: Dynamic adjustment is only applicable when the adRateStrategy is set to
DYNAMIC
.Default:
FIXED
fundingModel
Indicates the model that eBay uses to calculate the Promoted Listings fee.
For a description of the funding model types, refer to FundingModelTypeEnum.